Balancing Fun and Responsibility As iGaming Operators

Jonatan Parski CEO

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Balancing Fun and Responsibility As iGaming Operators

Many online gambling sites and operators pop up each day. After the pandemic, people are more likely to use an online casino than visit land-based casino establishments. Yet, with this surge of interest, more regulatory bodies and rules have been created. In this article, we’ll explore the responsibilities of iGaming operators and companies. We’ll also look at why it’s critical for casino providers to maintain a balance and deliver responsible casino content.

The Purpose of Casino Platforms

Online gambling sites offer gambling titles you can play for real. These options include slots, jackpot titles, poker, video poker, bingo, table game options, and more. The idea is for players to enjoy these online casino games as entertainment. As such, game operators create new and exciting themes and bonus features for this purpose. 

Yet, there’s a form of risk involved, as gambling often results in financial losses. That’s why a balance of responsible play and fun is vital.

The Mindset of US Gambling Platforms

In the US, some states allow gaming platforms, but it’s the minority. A solution to this issue was to create social gambling platforms. The game provider and company list casino titles with these operators, but players are gaming for free.

These social gaming platforms give games the players love, along with exclusive titles. It lets you play them using virtual currency. Like any mobile game, you can buy bundles for more virtual currency. But you can’t withdraw jackpots or other winnings. It’s not like at an online gaming site where you play with real money.

These social gaming platforms focus almost only on the entertainment and responsibility aspects. However, it’s to the point where many don’t consider it gambling anymore.

In states like New Jersey, Michigan, Delaware, and others, iGaming operators can provide casino platforms. But, the appropriate authority must license the casino provider. Offshore casino operators, like a company with a Costa Rica or Malta Gaming Authority (MGA) license, are a gray area.

Overall, the US governing bodies don’t genuinely accept these operators. These real money casino providers focus on ensuring their existing and new players gamble. The casino providers often do little for responsible play.

How Gambling Can Go Wrong

Responsible gambling is essential because gambling at iGaming operators’ platforms can go wrong. You can enter a losing streak and spend more than your bankroll. Researchers have proved that gambling addiction has a neurological component. As such, pathological gamblers often struggle to stop without help. That’s where responsible gambling practices become essential.

What a Gambling Company Can Do to Be Responsible

In the iGaming industry, responsible gambling is a large part of playing at platforms casino providers give.  But that doesn’t simply refer to the tools to ensure new players are playing responsibly. It also refers to the inherent responsibilities of the business and company owners.

For the future of iGaming in the world to survive, each gaming company and the operators must ensure they follow responsible business practices. There are various ways to do it. The following section explores how iGaming operators can take responsibility for their platforms.

Company With a Licensed Platform

The first responsibility of a gaming company is to provide a platform that a regulating authority licenses. For example, the NJ Division of Gaming Enforcement must approve licensed gambling sites in New Jersey. In Delaware, the Gaming Enforcement Division polices it.

Delaware Gaming Enforcement | Source: Delaware Gaming Enforcement
Delaware Gaming Enforcement | Source: Delaware Gaming Enforcement

Security Measures

Across the world, some security features at real money gaming platforms are standard. Examples of these standards are SSL encryption to protect existing and new players’ data. Security measures to protect payment portals must be present. This way, you can safely withdraw jackpots or other winnings.

Third-Party Testing of Casino Games

Part of the technology of casino and jackpot titles is using RNG (Random Number Generator). The game providers use this technology to ensure winnings and losses are random. But, iGaming operators also use testing agencies like eCOGRA to test the site. These tests certify that the RNG works as it should and that the company publishes certified RTPs.

Responsible Gambling Tools

The central part of responsible online gambling is using the proper tools. While these tools won’t keep a player from making bad decisions, they can help prevent players from developing a gambling problem. 

These tools are generally available to new players who sign up. You can adjust the settings of the various features in your account. You can also contact the support team to apply them.

Types of Responsible Online Gambling Tools

Various responsible gaming tools exist, but online gaming platforms don’t always offer all the features. Below we’ll look at the many options that can be available.

  • Personal Limits: These limits restrict how much you can deposit, lose, and wager in a day, week, or month. If you’ve already deposited, lost, or wagered the max limit, then it’ll freeze your account from doing more of that action.
  • Session Limits: This feature will limit how long you can be active during a period. You can set it to one hour a day, five hours a week, 22 hours a month, or any other amount.
  • Reality Checks: These notifications pop up while you’re playing. It’ll show you how long you’ve played and sometimes even what you’ve spent.
  • Cool-off Period: A cool-off period is if you want to take a break from the gaming platform. This will freeze your account for any period under six months.
  • Self-Exclusion: Self-exclusion is a semi-permanent or permanent break from gaming platforms. This option can freeze your account for longer than six months. 

The Responsibility of iGaming Operators

The concept of iGaming operators needing a balance between players experiencing a good time and being responsible is a familiar one. However, the world is giving it more attention lately, and studies and lectures like Nerilee Hing’s paper “Competing Forces in Sustainable Gambling: Towards a Balanced Approach” consider that a balance is required for these platforms to be sustainable.

These studies and papers state that while online gaming platforms should provide the casino’s popular titles and technology that players are looking for, they should also provide all the safety measures to prevent problem gambling. Some casinos are part of such systems, like the GameSense multi-casino program.


Various responsibility regulations are in place. This includes educating the staff and providing self-exclusion. Plus, players must give informed consent that they understand the risks.  

Research suggests that the iGaming operators following these responsible practice guidelines are regarded as more trustworthy.

We also thoroughly research the benefits of these practices in the now and for the future. As such, we can conclude that for online casino platforms to be sustainable, they need to be more regulated, offer responsible gaming tools, and implement policies to help prevent problem gambling practices.

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Chantelle started her career in IT before eventually finding her way into Marketing. This eventually became her passion, along with Digital Marketing, SEO, and Brand and Web Development. Today, she helps businesses find their voice and grow online.

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