SEO is an important consideration for all digital content creators. Without Search Engine Optimization, it doesn’t matter how good your content is; chances are many people won’t see it. Good SEO content writing is critical to boosting your website traffic, getting your brand noticed and sharing your message with a larger audience. Although no one can completely master SEO since the search engine algorithms that govern SEO adapt and frequently change to keep up with users’ needs, many tools are available to help beginners and experts alike improve their SEO strategies.
This article will look at some of the best SEO tools available. We’ll consider both free and paid tools so anyone can benefit from using them regardless of their budget. We’ve also broken down our list into useful categories so that you can find the right tool for your purpose. Whether you’re looking for an on-page SEO tool or one that includes tracking, analytics and reporting features – we’ve got all the best tools here.
We’ll be covering the following topics on the best SEO tools:
- What are SEO tools?
- Which SEO tool is the best?
- How to choose the right SEO tool
- The best free SEO tools
- The best paid SEO tools
What Are SEO Tools?
SEO tools are specially developed programs to help users improve and optimize their content for search engine optimization. SEO was first developed to improve web users’ ability to find and access content online. Originally the algorithms followed the HTML4 guidelines to make a website’s content and purpose more recognizable. This meant that pages had to include titles that clearly defined the content, unique headings that identified the other important information as well as other on-page signals that further defined the information on the page.
While Google and other search engines still consider these on-page cues, more factors have come into play that further dictate where your content will land in search results. These factors include using specific keywords, using internal and external links effectively, using meta descriptions and tags, and focusing on user intent, among others.
These tools take the guesswork out of creating content that will rank well in search engines. The best SEO tools will generally include a few important features such as:
- Site analytics
- Keyword research
- Content analysis
- Site speed analysis
- Backlink analysis
- Social media analysis
- Overall site health
Are SEO Tools Worth It?
Beginners and seasoned SEO professionals can all benefit from using SEO tools. While individuals can track and monitor SEO without the help of tools, the time and energy this takes isn’t worth it. Using some popular SEO tools can quickly and efficiently monitor and track your SEO. Many SEO tools also provide site audits to review your current SEO strategy and its effectiveness. These site audits are extremely useful for examining overall metrics and comparing them to competitors.
SEO tools can also be used on multiple websites to evaluate their performance. This means that SEO consultants and digital marketers can all benefit from having these tools available to assist in managing content and search engine optimization for many different sites.
SEO tools are an efficient way to optimize your content so that you can get your slice of the proverbial pie (web traffic). SEO tools can help:
- Bring traffic to your site
- Increase your visibility and online presence
- Build your brands credibility and authority
- Generate leads and sales
- Provide long-lasting results that can be further built on
Which SEO Tool is the Best?
In our comprehensive list of the best free and paid SEO tools, we’ve included a range of products to help you address particular struggles in your SEO strategy. Whether you’re looking to increase automation, drive traffic or improve your outreach, we’ll have a tool for you. However, to make the search easier, here are our top five best SEO tools for quick reference.
- Ahrefs – This all-in-one tool gives access to keyword research, site audits, backlink analysis, and more. (Paid)
- Semrush – Useful all-in-one digital marketing and SEO tool. (Paid)
- Google Search Console – Useful tool to identify the exact SEO issues Google sees. (Free)
- BuzzSumo – Useful tool to help generate topic outlines based on keywords and the popular questions surrounding them. (Free)
- Yoast – Great on-page SEO tool that integrates directly with WordPress. (Free)
How to Choose the Right SEO Tool?
Online content creation is a huge business. With websites all competing to reach that coveted first spot in search engine rankings, creating an effective SEO strategy is critical. The best way to check your content to ensure it’s properly optimized is by using an SEO tool. However, if you’ve tried looking at SEO tools, you’ve probably noticed that there are so many to choose from. How do you know which tool is right for your content and SEO strategy?
This answer will vary depending on each website’s individual needs. This is why it’s important to have a clear goal in mind before choosing any tool. For example, news websites might be more interested in tools that focus on content ranking and keyword research. Alternatively, a commerce site might prefer focusing on social media and backlink analysis.
Once you clearly know what you require from an SEO tool, the next consideration would be budget and technical requirements. If you don’t currently have a budget for SEO tools, then you can use free ones. However, their features might be more limited than their paid counterparts. You also need to consider the technical setup the tool requires. Most keyword research tools are simple to set up and use as they perform searches based on a broad set of web data. Alternatively, tools that conduct deep site analysis will require a much more technical setup.
If you’re still unsure which tools to go for, why not take advantage of the trial period that most offer so that you can get a general feel of the tool before making a final decision. Also, you don’t have to limit yourself to only using one SEO tool. You can use a few different ones, especially if you want to target multiple aspects of your optimization strategy.
The Best Free SEO Tools
You don’t need to spend much money to optimize your SEO. There are many good SEO tools available that are completely free to use. While these tools might have some limitations, if you create good, compelling content that’s been written with the reader in mind, these tools are just enough to give your SEO the boost it needs. We’ve broken down the list of the best free tools into categories that we’ve found to be most useful.
The categories of the best free SEO tools include:
- Best free keyword research tools
- Free on-page SEO tools
- Free tracking, analytics and reporting tools
- Free local SEO tools
- Free link-building tools
- Free Google tools
- Other free SEO tools
Best Free Keyword Research Tools
Keywords are a critical component of an effective optimization strategy. Keywords are an index term that captures the essence of an article or topic. Web crawlers and search engine bots use keywords alongside other on-page signals to rank your content. Keyword research has also included related keywords, variations and questions users ask.
BuzzSumo is one of the best all-around free SEO tools that have a wide selection of features. This tool can help generate content ideas, find and analyze the best keywords to use, monitor backlinks, and even discover influencers. If you’re the type of content creator or digital marketer that prefers using only one tool, then BuzzSumo is a great free option.
The free plan includes ten monthly searches, but if you ever need more, you can easily upgrade your plan to receive unlimited searches.
This useful free SEO tool utilizes ‘People Also Ask’ data to identify the questions people search for based on your chosen keywords. Along with the PAA results, you’ll also see their popularity. This is very useful in creating topics and content ideas based on what actual users are interested in and looking for, which is an important part of SEO. This tool also has another valuable feature called ‘People Also Search For’. This feature shows you what people are searching for next. By naturally incorporating this into your content, you’ll have a much bigger chance of captivating your audience and ranking better in search results.
This tool is completely free to use and doesn’t currently have any paid plans or upgrades.
SEO Keywords Spelling Checker
This useful tool utilizes Google Suggest features, among others, to conduct keyword research. One of the key features is that it checks if the way you’ve written the keywords in your content appears the same way users search for it. This tool also provides suggestions on how to tweak it so that it matches. As content creators, we often have to use stop words in a keyword to make it appear natural and grammatically correct. While search engines don’t count certain stopwords when analyzing keywords, this tool will ensure that you use them correctly. Since these suggestions come directly from Google, it also gives users a real-time view of what keywords are trending.
This tool is free to use and currently has no paid plans or subscriptions.
Free On-Page SEO Tools
On-page SEO tools analyze the content of your page. These tools will evaluate your keyword frequency, use of headings, use of meta descriptions and titles, and other on-page elements. These tools are vital to ensure that your content is fully optimized.
SEO quake is a free browser extension that you can use to conduct site audits, examine internal and external links, and check for broken links directly from your browser. Having these tools conveniently located within your browser means you can visit your website the way other visitors do to see if everything is displaying correctly, with the added benefit of conducting SEO research.
The extension also features a handy SERP overview tool. This tool will give you very useful SEO results on all the search results shown. These results include page visits, ranking, bounce rates and more. Clicking on these results will expand the report to give even more in-depth information.
The SEOquake browser extension is completely free to use.
Rank Math is a useful WordPress plugin that appears directly on your dashboard. This makes it very easy to monitor various aspects of your SEO from one convenient location. Another benefit of using Rank Math is that it displays both Google Analytics and Google Search Console data in the dashboard. Rank Math also has other useful features, such as the Rank Tracker tool, which monitors 404 errors, generates a schema markup and much more.
This tool has a free version which is very feature-rich. However, there is also a paid version that includes a few more features if you ever need more.
Yoast (Free Version)
Yoast is another useful WordPress plugin that takes care of many technical SEO issues for you. The tool is conveniently located in your dashboard, which makes it easy to access and use. With Yoast, you can adjust page, article and website settings to meet technical SEO standards. This includes setting whether search engines should follow links in your posts, setting your canonical URL and much more. Apart from these technical aspects, Yoast can also give you suggestions for optimizing your content readability.
Yoast has a free version available that includes most of these useful features. However, a paid version is also available if you feel you need more.
SEO PowerSuite is, as the name suggests, a powerful set of software. Unlike many of the tools on this list, SEO PowerSuite is downloadable and can be used on your desktop rather than in your browser. This suite of tools covers your entire SEO strategy extensively, but some of the most useful features include a content optimization tool, sitemap generator, auditing tool and local tracking.
SEO PowerSuite’s free version includes many useful features for your overall optimization strategy. However, a paid version also gives you access to even more features (if you need them).
Free Tracking, Analytics, and Reporting Tools
These tools are predominantly used for technical SEO, site audits and analytics. They will show you the areas of your website that need improvement while also being able to run A/B testing of your content to see if the changes and improvements made a difference.
SplitSignal is one of the best free statistical SEO tools for running A/B testing on your website content. It’s been developed by SEMrush, experts in the field of search engine optimization. With this tool, you can test versions of the same content (with slight alterations) to see which one performs better. This way, you can ensure that the best version of your content is used. The tool also makes it easier to track the ROI of your SEO.
SplitSignal is still very new, and as such, it’s only available through a Pilot Program at the moment. However, if A/B testing is part of your content strategy, it’s well worth signing up for.
Bing Webmaster Tools
Bing Webmaster Tools is the Bing search engine equivalent of Google Search Console. While Google Search Console is more powerful at this stage, the Bing version is a great free tool to use if you’re trying to optimize your website for Bing. Bing Webmaster Tools also include a very powerful keyword research tool. This tool can filter results according to related keywords, question keywords and newly discovered keywords to give even more options from your results.
Bing Webmaster Tools are free to use.
Semrush Site Audit (Free Version)
Semrush is one of the leading SEO specialists, and therefore they have quite a few different tools available. You’ll see a few of them included in this list according to the different functions they serve. With the free version of Semrush Site Audit, you can evaluate up to 100 pages a month. Site audits are extremely important as they show how well your site is optimized and which areas can be improved. One of the nice things about the Semrush Site Audit is that you can hover over any ‘Learn More’ buttons next to the identified issues to get recommendations on how to fix the error.
The free version can audit up to 100 pages a month. With a paid SemRush license, you’ll have unlimited audits.
Sloth is completely free to use.
Hreflang Tag Testing Tool
Many content creators and SEO experts agree that implementing Hreflang is one of the most difficult aspects of search engine optimization. However, the Hreflang Tag Testing Tool makes it easier to check for any issues. The tool can spot any issues with Hreflang in minutes and provide alternative URL suggestions for the targeted region.
Hreflang Tag Testing Tool is currently free to use.
Free Local SEO Tools
Local SEO works very much the same way as other optimizations; however, the focus is slightly different. With local SEO, you aim to optimize your content to become more visible in local search results. This is usually important if you have a physical brick-and-mortar store and an online presence.
PlePer Local SEO Tools Chrome Extension
PlePer offers many different tools specifically aimed at improving local SEO. This useful Chrome extension instantly shows you detailed statistics of a local business’s Google Maps listing, Local Finder and Knowledge Panel. This makes it much easier to research any local competitors and discover any gaps in their strategies that you can benefit from.
PlePer has a free version; however, there is also a paid version if you want to dive even deeper into researching local competitors.
GMBspy Chrome Extension
This tool is another useful Chrome extension that can be used to improve your local SEO as well as conduct competitor research. The browser extension lets you view all the categories of a particular business. Since these categories appear in the Knowledge Graph tool, it can be extremely useful to have this information. Sifting through HTML in order to find category information is extremely time-consuming. This tool makes monitoring competitors and identifying any optimization opportunities easier and faster.
GMBspy Chrome Extension is a free browser add-on.
GMB Everywhere Chrome Extension
This useful Chrome extension is a step up from GMBspy because it comes with even more features while still being a free tool to use. Apart from the information it provides on business categories; it also includes other useful features. There are a few audit features that are very useful for local SEO, such as a basic audit, as well as auditing reviews and even posts on Google Posts and Google Maps. With the basic audit, you get a wealth of information on your competitor, including their post strategy, frequency, and content.
GMB Everywhere Chrome Extension is a free add-on for the Chrome browser.
Free Link Building Tools
Link building is another important strategy to improve SEO. Search engines want to point readers in the direction of content that will provide them with the most value. Internal links are a great way to direct readers to related content on your own website. However, external links that point to other websites are just as important. But for a link-building strategy to be efficient, you have to ensure that your external links point to high-quality content and domains. Link-building tools can help you with your linking strategy.
Hunter is a great link-building tool as it provides you with a list of email addresses related to your business. This tool only takes seconds to provide you with contact details of individuals in a similar niche as your website so that you can make contact and reach out for expert quotes and backlinks. Conducting this research manually without a tool will take a long time and might even be extremely frustrating.
With the free version of Hunter, you get 25 searches and 50 verifications per month. While this is enough for most users, there is also a paid option that provides even more.
Help a Reporter Out (HARO)
HARO is a mutually beneficial tool that enables you to directly respond to a reporter’s requests for sources and quotes. The topics asked cover a wide variety of industries, and you have to monitor the platform frequently to find a question related to your niche. But this tool is a very useful way of sourcing quality backlinks if you provide quality content in return. This tool makes it easier to get high-quality backlinks without worrying about the outreach process.
Help a Reporter Out (Haro) is completely free to use. However, users should be aware it is quite competitive and in order to ensure the reporter picks you as the source, you’ll need to provide high-quality responses to their questions.
Streak is another free SEO tool in the format of a Chrome extension. Streak is basically a CRM that integrates with your Gmail account. With this tool, you can automatically capture relevant data from emails and contacts. You can also use the tool to send personalized emails or craft group emails, and you’ll get notified once your email has been opened. The tool can also be used for team collaboration as you can easily share emails, call logs and other data so that every member of the team knows exactly what’s going on.
Streak has a free version that includes all the basic CRM features. There’s also a paid version of Streak available that offers more features.
Free Google Tools
Google provides a wide range of free SEO tools that are useful in optimizing different aspects of your content strategy. From Google Analytics, which provides in-depth data on your website, to Google PageSpeed Insights to check that your web pages load fast enough.
Most SEO experts have Google Analytics in their back pocket. Not only does it provide in-depth website data, but it also monitors and analyzes your website traffic. Google Analytics can give you great insights into your audience, such as where they’re located, their ages and gender and even the devices they use to access your content. All of this information is crucial in developing a long-lasting content strategy.
Google Analytics is completely free to use, making it the most cost-effective SEO analytic tool in your arsenal.
Google Search Console
Google Search Console is considered another must-have for SEO. This useful tool will measure your website’s search traffic as well as how well your search rankings for specific keywords. It will also identify any technical issues such as broken links and others. With this powerful tool, you can also get reports on Index Coverage, Core Web Vitals and Mobile Usability.
Google Search Console is free to use.
Google PageSpeed Insights
Page speed is not only a ranking factor, but it’s also a user experience concern. Stats have shown that 53% of mobile users will leave a web page if it takes longer than three seconds to load. There are many different aspects that can affect your page speed, and it can change every time you add a new post. Google PageSpeed Insights is a free tool that helps you monitor your page speeds and what you can do to improve it.
Google PageSpeed Insights is completely free to use.
The Best Paid SEO Tools
The free SEO tools are great to use and can be very helpful in improving the SEO of your own website. However, if you need more features or if you manage multiple websites, you’ll probably need more robust tools and features. For this, you might need to consider spending some money to get exactly what you need. Here are the best SEO tools that money can buy.
Paid Tracking, Analytics, and Reporting Tools
The next couple of tools are great for monitoring your SEO performance and evaluating your SEO metrics.
Ahrefs is one of the best paid-for SEO tools as it offers a complete solution to help beginners and SEO novices to start a website and draw traffic to it. The tool can be used to conduct keyword research, competitor analysis, backlink audits and much more. There is also a great feature that allows you to analyze the traffic of your competitors’ websites. By doing this, you can get a better idea of what they’re doing well, where you can improve to outperform them and even identify areas where you can rank better.
Ahrefs comes with four different pricing plans, making it easy to fit into a range of budgets. The most affordable plan starts at $99.00/month.
This tool is one of the best full-featured marketing SEO tools available. SEMrush is also one of the leaders in the field of competitor analysis, making it an excellent choice for small and medium-sized businesses. Along with all the different competitor analysis tools is also a domain vs domain comparing tool so that you can see how your domain performs in comparison to competitors. Aside from all the competitor research tools, the paid version also contains a keyword tool that you can use to get keyword suggestions and keyword ideas. Other features also include detailed metrics on your search rankings, website traffic, domains, backlinks, ads and more.
SEMrush has three different pricing plans available, starting at $119.95/month. They also offer a 30-day free trial so that you can test out the tools before committing. There are also add-ons like SEMrush.Trends and SEMrush Agency Growth Kit that can add even more marketing features to the SEO efforts.
Advanced Web Ranking
The Advanced Web Ranking tool is very useful for monitoring your search engine results and ranking. The tool also offers a range of in-depth reporting and competitor analysis. Once again, they feature multiple plans so that you can choose one that suits your budget.
Plans for Advanced Web Ranking starts at $49.00/month.
Nightwatch is a great tool to monitor exactly how well your pages are ranking. You can even see how they rank according to different zip codes, which is highly effective for your localization strategy as it can point to areas that need improving to rank better in a certain country. The tool also includes other useful features, such as white-label reports, site auditors, and a keyword discovery tool. While many other tools that specialize in ranking use a random Google data center, Nightwatch allows you to use any or all that are in existence, giving much more accurate results.
Nightwatch offers three different packages, starting at $32.00/month.
Paid On-Page SEO Tools
Paid on-page SEO tools will give you even more valuable data on improving your technical SEO.
Surfer is an incredibly powerful on-page SEO tool that’s powered by AI. With this tool, you can easily create an optimized content strategy using the handy content planner. The tool can also help you build article outlines in minutes that already contain optimized heading suggestions. The tool will also give you useful content suggestions based on existing top-performing pages. These suggestions will include keywords to use and their density, the number of paragraphs and headings needed, images needed and the word count suggested to help you outperform competitors.
Surfer has three packages available, starting at $49.00/month.
SEMrush On Page SEO Checker
The SEMrush On Page SEO Checker is included with the paid version of SEMrush, and depending on your plan; you’ll receive Idea Units to spend on-site analysis. The tool will provide different suggestions for improving specific pages. The suggestions are also organized, making it easy to see which areas require the most attention. By setting up a site audit for your website, you’ll also receive technical ideas to improve your content and pages.
SEMrush On Page SEO Checker is included in any paid plan for SEMrush, which starts at $119.95/month.
Yoast is such a popular SEO tool and equally powerful that we included both the free and paid versions in this list. The paid version includes all the features of the free one and then some. With the paid version, you’ll also receive Yoast SEO training courses, readability analysis, automatic page redirects and more. The readability analysis feature is especially useful in creating high-quality content aimed at your audience.
Yoast Premium is $89.00/year, and money well-spent.
Copyscape is an essential tool for content creators. Website and search ranking are penalized when featuring duplicate content. With Copyscape, you can scan websites and any future posts for duplicate content. The tool will show you exactly how many words are matched verbatim with other content on the internet so that you can make the necessary adjustments to ensure your content is unique.
Copyscape charges per word, and you can look at spending three cents/200 words and then an extra cent for every 100 words thereafter.
Keyword Research Tools
Keyword research is vital in improving your SEO metrics. While many paid SEO tools like SEMrush and Ahrefs already include keyword tools, here are a few other paid tools that specialize in the topic.
Keywords Everywhere is a useful Chrome extension that lets you see important keyword information while browsing search results. You can see search volumes, CPC (cost per click), Google Adwords competition, and the historical trends of particular keywords. This tool also includes ‘People Also Ask’ data.
With this extension, you buy credits to use for research, which means it can suit any budget. For $10.00, you’ll receive 10 000 credits, and each credit is worth one keyword’s results.
This is a unique tool as it generates long-tail keyword suggestions. The Pro version fully supports many languages and all Google domains. It supports the data from 192 countries and 46 languages. This tool includes a keyword API feature that allows you to perform research on a large scale.
Keywordtool.io has a limited free plan and then three additional paid plans. The paid plans start at $69.00/month.
Researching keywords can be complicated, and you have to choose the right keywords that will bring good traffic and conversions. This tool helps you find less competitive long-tail keywords within your niche. It also includes a SERP analysis feature to keep tabs on competitors, conduct website analysis, and analyze useful ranking metrics.
LongTailPro has three packages available starting at $37.00/month. However, if you pay annually, you get four months of free service.
Paid Link Building Tools
An effective link-building strategy is an important aspect of SEO.
Just Reach Out is a great tool to get quality backlinks even without a large PR budget and outsource team. With a tool, you can build a list of journalists and other influencers that are highly regarded within your niche. You can then curate a compelling email using one of their templates and send it to all of these experts. This tool also includes access to editors that can evaluate your pitch and provide feedback and suggestions on where to improve your strategy.
JustReachOut has three packages to choose from, starting at $79.00/month.
PitchBox is a specialized influencer outreach and content marketing platform. You can use the tool to quickly discover influencers, bloggers and content creators based on particular keywords. The platform makes it easy to find and connect with various experts to make your linking strategy more effective and easier to manage. The tool even sends automatic follow-up emails if you don’t receive a response to your email. The tool also integrates with other SEO tools like SEMrush to make accessing data easier without even leaving the platform.
PitchBox has four different plans available, starting at $195.00/month. There is also an option to contact the developers directly for a customized plan to suit your needs.
Local Paid SEO Tools
Local SEO is an important consideration if your business also has a physical store that you want potential consumers to visit.
Georanker has an excellent local rank checker and tracker tool that makes it easy to keep an eye on local traffic and optimize your local SEO. Alongside these powerful tools, you’ll also find other SEO features that make it an overall useful SEO tool. There’s even an API and data mining tool that can be added to your package.
Georanker has three different plans that you can choose from, starting at $99.00/month. You can also add the API and data mining features at an additional cost.
Although Yext is best known for its powerful location listing services, it also includes reputation management and site search tools. The local listing features enable you to update information such as operating hours, menu or other related information on the platform, and it’ll automatically update the listings across more than 200 search platforms worldwide. The tool also enables you to track your metrics, such as impressions, clicks and conversions, to see how well your listings perform.
Yext has four different plans available that start at $4.00/week per listing. If you manage multiple websites and, therefore, many listings, you can contact them regarding an Enterprise package.
Other Paid SEO Tools
There are also a few other specialized paid SEO tools that we have to mention. While these tools aren’t necessarily useful for every website, they may just be useful for yours.
This is a very useful SEO tool if you sell products on Amazon. The Amazon selling scene is highly competitive, and if you want to stand out, you need a carefully curated SEO strategy. This tool helps you find the right search terms to use in your product descriptions. You can also audit your pages and get valuable recommendations on where to improve and optimize your strategy. The tool also includes an A/B testing feature so that you can test changes to see how they impact your listing.
Sellzone has a free plan available, although the paid plans include many more useful features. The paid plans start at $50.00/month.
Prowly specializes in SEO-based media relations and PR software. It enables you to find relevant media contacts and then create and send visually stunning press releases to these contacts. With the tool, you can also manage your different contacts directly from the platform. The press release capabilities are also very powerful, allowing you to create visually attractive and interactive press releases. You can also generate a target audience and even send the press release directly from the platform.
Prowly has two plans available, starting at $189.00/month.
Content Marketplace is a great source to find SEO content on demand. From the site, you can order articles, infographics, social media posts, website copy, press releases, ebooks and much more. Having different types of content available is a great way to generate traffic and improve your search rankings. However, creating these different types of content requires many different skill sets. By supporting the Content Marketplace, you can get any content you require for a small fee.
The subscription fee is $33.00/month, and with an active subscription, you receive a 10% discount on all orders, which is useful if you buy content frequently. If you only need a single ebook or infographic, you can buy them without a subscription at full price.
ImpactHero is another specialized tool that helps you monitor your conversion journey. This AI tool breaks down your site’s content so that you can follow potential consumers along their conversion journey. With the tool, you can visually see how your readers travel through the sales funnel, and it will provide suggestions for improving your strategy. This tool will also show which pages are the most impactful and how well they’re doing.
ImpactHero is currently $200.00/month, but you can also contact the sales team for other payment options.
SEO tools are important for all content creators and digital marketers who want to ensure their content is properly optimized for search engines. Content creators already spend so much time creating unique and valuable content for readers; you want to ensure that as many people as possible see and benefit from this content. This will only happen if your content appears high in the search results, and to achieve that, you need an excellent SEO strategy. The top SEO tools in this list can help you easily improve your overall optimization strategy or focus on the specific areas you struggle with most.