How to Stay Competitive in the Video Game Industry

Jonatan Parski CEO

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How to Stay Competitive in the Video Game Industry

The video game industry is a big business. Developers need to know how to stay competitive against other game developers. To do this, you must keep up with the gaming industry standards and trends. You should be aware of what is happening in the industry, so you’ll be able to stay relevant among your peers. Learn more about the trends that will help you stay relevant and competitive in the video game industry.

Cloud Gaming

Cloud gaming utilizes the cloud to deliver games to players worldwide without being tied down to one platform. Cloud gaming has made it possible for developers to create a video game without worrying about building or maintaining servers and managing hardware. The only thing they need is an internet connection.

The global gaming industry has accepted cloud gaming as part of future development. This allows developers to introduce new content into a video game regularly without worrying about how they would get the content out to users. This means they can add new characters or levels without worrying about how.

Cloud Gaming

A cloud video game will allow users to play games on their mobile devices, laptops, or any internet-enabled device. It also allows players to interact with each other, irrespective of their platform. This form of global gaming has been on the rise for quite some time. It’s expected to get bigger with time. It’s not just about playing games on your phone or laptop. It’s about being able to play games as soon as they’re released. While this may sound like a gimmick, it is actually happening. 

The cost of cloud game development is low compared to that of traditional gaming. With cloud gaming, you no longer have to worry about buying new graphics cards or upgrading your computer every few years. You can simply pay for the service as needed and take advantage of the latest technology. 

The growth of cloud global gaming means that smaller developers can compete with larger ones in the field of cloud gaming. This is good news for gamers looking to enjoy their favorite titles without worrying about their hardware or software. The market for cloud gaming is likely to change rapidly, and companies need to adapt if they want to succeed.

Game Industry Consolidation

Game industry consolidation is critical for game companies to compete with large companies like Facebook, Amazon, and Tencent. Large global gaming companies have an advantage in the gaming industry because they can invest more money into research and development. They are also able to offer consumers better quality products at competitive prices. 

However, small game companies do not have the resources or expertise to compete with these larger companies. This can result in smaller game companies being put out of business by larger ones who are more willing to take risks on new ideas and innovative technology.

The gaming industry consolidation is an inevitable part of the game industry’s growth. As the industry expands, it needs to expand its infrastructure and create a more efficient production model. This leads to consolidation, which makes it possible for smaller companies to afford the necessary investments to compete with larger global gaming companies. Consolidation is the process of merging two or more companies to create a larger entity.

The goal of consolidation is to improve financial performance by allowing one company to focus on its core competencies and leave behind the unprofitable business areas or by creating synergies from combining resources between the companies. Consolidation also allows for new products and services to be developed more quickly and efficiently, which can help ensure that the global gaming industry continues to innovate in order to stay competitive.

Hardware-Based Ecosystem Growth

Global gaming companies like Nintendo, Sony, and Microsoft have hardware-based ecosystems, providing them with a significant competitive advantage in the video game industry. These ecosystems are critical to their future success and growth, as they can be used to ensure the maximum effectiveness of their products and services.

Hardware-based ecosystems are great for gamers, but they also create an additional layer that has to be breached by third-party developers when they sell games on another company’s platform. By not supporting other platforms, Sony, Microsoft, and Nintendo can ensure that gamers remain locked into their ecosystem.

This can be a problem for developers looking to bring their games to other platforms however cannot sell them directly because those platforms do not allow it. Building a successful business is hard if your product isn’t available in stores.

This is true if you’re an independent game developer because you have to get your games into brick-and-mortar stores to sell them. Small developers can release their games on sites for free to counteract this problem. Allowing gamers to sample certain games for free will get them hooked. This also enables game developers to get a backdoor entry into the market without competing with big names in the gaming industry. 

The Rise of Mobile Gaming

Mobile gaming has taken off in recent years. As the average smartphone screen has grown to 5 inches and above, mobile games have become more sophisticated and more engaging and people who loves playing video games could make the switch easily.

The Rise of Mobile Gaming

The most significant advantage for video game developers is that screens are available everywhere – from your phone for mobile games to the TV for console gaming in your living room to the screen in your office or classroom via your computer to play video games. 

It’s easy for consumers to play online games for PC anytime, making it easier for developers to reach their audience and keep them returning for more. One of the things developers should do is optimize their games for screens of any size. This will keep them competitive in the gaming industry.


Artificial intelligence (AI) is quickly becoming the biggest differentiator for video games. It delivers the most immersive experiences for gamers. From building characters that can adapt to your playing style and respond to your commands to ensuring your games run smoothly on all platforms with minimal input, AI should be used to your advantage. 

To make things even better, the AI gaming industry can be used to generate various new content: new levels, new weapons, new enemies or bosses… whatever you want!


AI is all about having a non-player character (NPC) interact with the player more seamlessly, using more realistic decision-making. It provides better analytics and player insights. AI is also about making it easier for developers to develop games and apps that are more accessible to a wider audience looking for the latest video game technology. It’s not just about making the game more realistic. It’s also about the people with disabilities or those who don’t speak English as their first language playing the game.

As developers continue using AI and machine learning for player analytics, they can gain detailed insights into how players progress through a game and create more tailored player profiles. This will allow them to deliver an even richer experience for players. Developers should also use AI to create even more robust player analytics, giving them an even deeper understanding of what is working and what isn’t in a game and what people enjoy while playing games. 

In addition, using AI means monetizing computer games and mobile gaming more effectively while ensuring end users are getting the best experience possible. If you need a more professional touch on developing a certain area of your game, you can always out-source content creation for part of your game.

Focusing on Play To Earn Games

Play-to-earn games are a new type of game that rewards players when they play. There are multiple ways for them to do so, and the most common way is by engaging with in-game content. They can exchange their earned tokens for other things like premium features or real-world currency (like Bitcoin).

Focusing on Play To Earn Games

Play-to-earn games have caught on quickly among users. This is because they allow gamers to take control of their data and in-game experience. Players can only earn tokens through playing games and interacting with other players worldwide via peer-to-peer (P2P) networks. This includes Ethereum’s blockchain protocol or IPFS (InterPlanetary File System). 

Blockchain technology has empowered players by giving them power over their own digital identities. This means they can use those identities as well as their gameplay data and achievements. Blockchain has also enabled more flexible ownership of digital assets. It allows players to sell their virtual goods or use them across different games. 

This means that players can transfer their ownership of digital assets from game to game. This makes it easier for them to play in one place while earning money in another. The result is an ecosystem where players can earn money through gameplay while also having access to all kinds of other digital goods. It’s a win-win situation!

Player Personalization Continues To Grow

The video game industry has been changing dramatically in recent years. Players no longer just want to invest in a single game. They want to interact with the entire experience. Personalization is everywhere in the video game industry, but it doesn’t stop there. More and more games are now being developed into apps. This allows players to customize their gameplay experience even further. 

Personalization is crucial for attracting new users to a game, as it helps you stand out from the crowd of other titles on your platform. It also enables you to connect with your players on a deeper level. You can build lasting relationships that will bring them back for more games in the future. 

Personalization extends beyond just features such as skin color or muscular features. It also includes hair color, clothing type, and weapons. This means gamers can choose precisely how they want to look when playing certain games. Providing personalization options allows gamers to pick your game over others.

Game-Inspired Metaverses Evolve

Player Personalization Continues To Grow

Metaverses are an emerging form of digital media that uses video game mechanics and graphics to create immersive virtual worlds. They’re part of a larger digital media trend. This includes social media, streaming platforms, and virtual reality.

Metaverses are defined by the use of game-like mechanics that are used to create more immersive and realistic worlds for users. Metaverses have become a relevant part of gaming life. This is because they allow users to interact with other players within their virtual world.

Data Privacy and Safety Regulations

Protecting data is critical to keeping video games competitive and profitable. By adhering to strict guidelines, developers can ensure their games are safe for players. They should also stay compliant with local regulations.

While staying compliant with all the policies and regulations, they must also provide high-standard security. For instance, they should have SSL (Secure Sockets Layer) encryption when an account is required for playing video games. This will help keep the users’ data safe and protected.

Games as Social Networks

Independent developers need to ensure they can entice people to join their gaming networks. They need to provide compelling reasons. Some developers have turned their servers into a saleable product. This allows users to rent a server for themselves or others in their group. This effectively promotes engagement on these platforms. It also encourages players to remain active within the community. 

One of the biggest challenges developers face is making games fun and engaging. This can also be done while maintaining a healthy community. This can be incredibly challenging when a game has a multiplayer component. 

Developers should also implement systems. It should allow players to report harassment or other inappropriate behavior. They should respond quickly to these reports so that there isn’t an ongoing issue of harassment in the community.

The Uptick in Cross-Platform Opportunities

The current generation of gaming consoles is the closest they have ever been to each other regarding functionality and power. This means that PC gamers now have exclusive access to some of the most influential titles on the market. This is thanks to cross-platform opportunities. This allows game developers to create games for multiple platforms like a PC, tablets, phones, and consoles.  

The ability to release a single game version and then add features that only work with specific devices is an excellent way for developers to expand their reach and make more money. This trend has been growing over the past few years, with more companies offering their software as an app rather than a game. 

It makes sense because these apps are easier to update. They don’t need any special hardware since they’re just programs on your phone or computer screen rather than discs or cartridges. Those are the ones that need replacing every few years.

Best Way To Engage Gamers in Today’s Competitive Market

Keeping gamers engaged is a challenge in today’s competitive market. Developers can stay relevant and keep gamers interested in their products in a few ways. Here are some ways to effectively engage gamers.

Set Up Goals and Challenges for Your Games

The first step in keeping gamers interested is setting up goals and challenges for your games. These can include things like earning new levels or completing certain achievements. It could also include unlocking new content or obtaining rare items. By adding these elements, you’ll be able to keep players coming back for more! However, you should reward players for each level so they continue returning for more.

Create a More Interactive Environment To Play In

To keep gamers interested, you’ll need to create a more interactive environment. This could mean implementing augmented reality into their experience or allowing them to play on multiple devices at once. Each one should offer something different (like one device offering an interactive story while another will enable players to compete with others). It all depends on what type of experience you want to create!

Reward Players With In-Game Achievements

As mentioned earlier, rewarding gamers for playing is one of the best ways to keep them engaged. This can be done through game achievements or simply by ensuring players have something to do when playing their game. For example, if you’ve got a game where you have to kill all the enemies, the reward should be satisfying. It should be worth the player’s time if they will spend two hours completing a mission.

Invite Gamers To Take Part in Game Creation

Another way to keep gamers engaged is by inviting them to create games themselves! If you make open-ended games and allow players to develop their levels and characters, you’ll have a steady stream of gamers eager to be part of your community. You can build a tight-knit family around your games as players create new levels and characters together!

Create a Community

A successful game has a thriving community of players who are passionate about it. Apart from allowing players to participate in the game development, this can also be achieved through various other methods. This includes social media, email campaigns, and regular updates on the game’s progress. 

Tactics to Engage Gamers in Your Video Games

Tactics to Engage Gamers in Your Video Games

You’ll want to understand and tailor your video game to your core audience to keep your gamers engaged. Your core audience is the target audience for your product or service – the people who will buy video games. It’s important to know who this audience is. This is because if you’re not targeting the right gaming audience, you cannot get them excited about what you have to offer. 

Keeping content fresh and relevant with the right content management system is also essential. This will help keep things from going stale for consumers and keep them interested in your offering. You can participate in or build gaming communities. This can be done by creating groups around gaming topics where people can share ideas, and discuss improving their gaming experiences. 

They can also connect with other gamers with similar interests. You can also create a forum allowing users to post questions, comments, or feedback about gaming. Finally, keep ads non-intrusive by only showing them when they are relevant to the content on screen.


There you have it. Our complete video game guide to getting your foot in the door and staying competitive in the video game industry. Whether you’re a graphic designer looking to contribute to the games or a programmer hoping to make your mark by coding the next big hit, employing these methods will help you get there. Always remember to keep things fresh and interactive. Nothing beats a fresh coat of paint every couple of days.

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Chantelle started her career in IT before eventually finding her way into Marketing. This eventually became her passion, along with Digital Marketing, SEO, and Brand and Web Development. Today, she helps businesses find their voice and grow online.

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