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A white paper is an ideal way to show your target audience that you’re an expert in your field. They demonstrate thought leadership and indicate authority, allowing you to draw visitors back to your site to learn more. However, you need top-quality documents to truly drive results.
Do you need a technical or business-driven white paper? At Captain Words, we provide only the highest quality white paper writing service, allowing you to impress and engage your audience.
Our white paper writing service is flexible and robust, and we can craft various types to suit your needs. We use industry-leading tools to create unique, informative, and engaging papers. We don’t just write the content; we can also design the final document.
Whatever your needs, we’ve got just the team for the job.
A white paper, also known as a “whitepaper,” is an informative and well-crafted document similar to a research paper. It’s issued by a company or business to promote a new product, highlight their experience, or indicate thought leadership on a particular topic. These documents can also influence the decision-making process of consumers or B2B clients.
These are considered pre-sales documents and should attract prospects or explain an offering. Most B2B businesses should make use of white papers, but industries like consulting, software, medical services, technical services, and communication services tend to benefit the most. That doesn’t mean you shouldn’t use them. Contact our specialists to find out if there’s a type of document that would work best for your needs.
When users download and read a white paper, they expect to receive quality, informative content relevant to their industry or needs. That’s why we employ subject matter experts who can write the type of white paper you need. Whether you want to promote products or services or showcase your authority, our expert writers can provide exactly what you need.
We pride ourselves on providing our clients with holistic content services. We don’t just write white paper content; we can also design the layout and put the entire document together on your behalf. Once we’re done, you’ll have a content marketing tool ready to share with potential customers through your website or social media.
There are no industry standards in place for white papers. However, there are some conventions. For example, a great white paper will usually be over 2,500 words long, formatted like an ebook, useful, practical, and educational, and include a CTA. It may vary depending on the type of content or document you need.
While you can hire a freelancer to write your document, we don’t recommend it. It’s nearly impossible to ensure that your freelancer has the required experience, quality control systems, or knowledge to provide you with a high-quality document. Instead, rely on a white paper writing service like Captain Words. We evaluate each of our writers to ensure you only get the best quality content for your project.
Depending on the scope of work, we may assign more than one writer to your project. However, sometimes a writer and a client simply “click” and work extremely well together. If one of our writers exceeds your expectations, you’re welcome to request their exclusive attention. If you prefer to have one of our writers work exclusively on your project, please contact our management team to discuss a managed services arrangement.