Ultimate E-E-A-T Checklist for Small Businesses: Boost Your Online Reputation

The Ultimate E-E-A-T Checklist for Small Businesses

Do you want to take your content to the next level? Our crew can help! Request a free sample of 5,000 words, or speak with a founder.

Google algorithms are a prominent ranking factor in influencing website rankings. The algorithm, however, constantly changes, making it challenging for business owners to keep up. This is why Google created the E-E-A-T acronym, which means Experience, Expertise, Authoritativeness, and Trustworthiness, based on which websites are ranked. While E-E-A-T doesn’t directly affect a website’s ranking, it helps advocate the quality of searches Google runs. That’s why we’ve put together the perfect E-E-A-T checklist for small businesses!

Don’t know what E-E-A-T is yet, or way it’s so important? Not to worry! In this article, we’re going to explain each step and, once you’re done, you can download our checklist and get started. Let’s go!

Do you want our free E-E-A-T Checklist?
Click the button to download the E-E-A-T checklist today! You can easily print out our checklist and use it to improve your website.

Understanding E-E-A-T Principles: What is E-E-A-T?

As we’ve mentioned, E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. (If you want to know more, you can take a deep dive into these principles in our article all about them!) If you’re already familiar with E-E-A-T and what each letter represents, let’s have a quick recap and then dive into its relevance and what it means for small businesses like yours.

Experience is all about demonstrating your practical knowledge. You do this through case studies, sharing valuable industry insights, and having reviews and testimonials clearly visible on your website. Expertise, on the other hand, is about showing that you have the ‘qualifications’, so to speak. You can do this by having author biographies shown with your content, doing interviews and guest blogs, and even sharing webinars.

Authoritativeness, however, is about proving that you are a trusted, go-to source in your field – and yes, Google can pick up on that! You can do this by showing your qualifications (even LinkedIn counts, as long as you link to your profile from your website), earning backlinks, and showcasing awards. It’s also great when others reference you as an authority via social media, proving that your content is credible.

Finally is Trustworthiness, which is all about creating a safe and secure website for users to enjoy. Transparent policies, clearly visible contact information, and security features like SSL certifications all play a role here. This is why E-E-A-T is so effective in getting the complete benefits of digital marketing. When going over your E-E-A-T checklist, you need to ensure you get all of these covered.

Common Misconceptions About E-E-A-T

Most businesses believe E-E-A-T directly impacts your website ranking; however, that’s not true. The Google algorithm considers multiple factors that contribute toward a better functioning site. Sometimes, missing out on one of these factors may affect the quality of your website, even if every other element is in place. 

A user-friendly website with easy navigation is important to take complete advantage of Google’s E-E-A-T algorithm. As a side note, it’s best to have a mobile-optimized website. The site should always mention the sources. If it’s specialized information (medical or anything similar), the author’s credentials should be mentioned.

The site should also have a secure infrastructure. The E-E-A-T algorithm helps evaluate your site’s credibility based on the four factors already discussed. The algorithm then differentiates low and high-quality sites. If a website meets the high-level requirements, it gets a higher search ranking.

Why Small Businesses Should Invest in E-E-A-T

The E-E-A-T checklist evaluation is based on Google’s Quality Evaluator Guidelines (QEG). A high rating assures people your website is reliable. People tend to lean toward sites that Google trusts, and this can be a boost for small businesses that are venturing into the digital marketing realm. For any business to grow, it needs awareness and reliability. 

Competitive Advantage

Running a business in today’s world is tough. There’s competition everywhere you look. Since digital exposure plays a huge role in giving you a competitive edge, it’s important to do it right. When you start from the basics and take the right steps to meet the QEG, your website is more likely to get noticed higher in searches. This will help boost your SERP rankings, giving you an advantage over competitors. When you use E-E-A-T to your advantage, your brand awareness grows.

Sustainable Growth and Success

With multiple digital marketing strategies, it’s easy to be overwhelmed when deciding which one to pick. The reason E-E-A-T is sustainable for your business is because it’s simple: it gives users what they want and allows them to believe in your content and trust it.

This isn’t a short-term solution to boost your website ranking, but it’s something that invites people to learn more about your long-term services and boosts your business. Whether it’s a safe website with accurate information or content expertise, having a detailed E-E-A-T checklist covers it all. Relying on an E-E-A-T strategy builds a strong foundation for sustained growth and success.

Partnering with Experts 

The first two letters of the E-E-A-T Google algorithm talk about experience and expertise. It’s easy to confuse the two for the same thing, however they’re different. For the algorithm to function to your benefit, both concepts need to complement each other and work in sync. 

While your business may have the experience, it’s the experts at Captain Words who can use that experience to put out the right words with expertise. This expertise benefits the user experience by giving them the answers they’re looking for almost instantly. This can also help lower your bounce rate and keep visitors hooked to the site for longer.

The Ultimate E-E-A-T Checklist for Small Businesses

As a small business owner, a complete E-E-A-T checklist would be quite a handy tool to have – which is exactly why we’ve put one together! You can download it by clicking below. However, we recommend you keep reading the article – we explain each step in a bit more detail to help you get the most out of our Ultimate Checklist.

Do you want our free E-E-A-T Checklist?
Click the button to download the E-E-A-T checklist today! You can easily print out our checklist and use it to improve your website.

Experience: Showcasing Practical Knowledge

Practical experience can be noticed in various ways, such as the business’s ongoing growth and learning experiences, history and longevity in the field, accreditations and recognitions, and the developmental journey. Highlighting experience may seem challenging; however, here’s a breakdown of what you should include.

Highlight Real-World Experience

Potential customers are on the lookout for someone with experience. If you don’t have the years to back you up, you can still showcase your hands-on experience and success stories. Testimonials and reviews work wonderfully in assuring people you know what you’re talking about. You can always provide images or content on how your services or products were put together. This gives potential customers an insight into what goes into your business and helps them relate to it better.

Showing off the team and their skills can also increase the confidence of potential customers and highlight real-world experiences. Hands-on experience doesn’t need to be limited to reviews; consider client collaborations, work in progress, and future goals for the business. This not only contributes to high quality content, it benefits the E-E-A-T algorithm.

Encourage User-Generated Content and Reviews

Another strategy that contributes to better E-E-A-T is promoting user-generated content (UGC). UGC helps improve trust and builds credibility among users. The most common places to see UGC are on social media and public forums. One can also see UGC on review sites, which increases visibility and confidence among visitors. 

One of the major benefits of UCG is a higher click-through rate. Higher UGC prompts visitors to engage with the content. This also makes your product trustworthy. Another major advantage is improved conversion rates. UGC builds proof that your brand is reliable, and that’s what users look for.

When you receive UGC, make sure you respond. Every review should be acknowledged, and users should be appreciated for promoting your brand. If you’re interacting with bloggers or influencers, give them due credit. You should also make it a point to highlight UGC and testimonials on your home page. This is the first thing visitors should see when they visit your site.

Use Visual Proof of Experience

One of the most common ways to capture user attention is with visual content. When was the last time you looked at a billboard with only text on it? Even a single picture on a billboard can grab your attention. This is the same with visuals on your website. It captures users and keeps them on the site long enough to convert into a sale. Building your content with visually appealing graphics builds popularity among users.

Visual media can be in the form of happy customers using your product or before/after pictures of the impact your product/service has made. You can also encourage UGC in the form of video testimonials. When users see your product/service in action rather than reading about it, it makes a significant impact. A classic example is the Amazon marketplace. Most sellers prefer selling via Amazon because the platform uses images and videos to sell products.

Create Case Studies and Success Stories

A case study is a powerful narrative that showcases how a customer successfully used your product/service to address a challenge or achieve a goal. It illustrates how your business offering has had a positive impact, emphasizing how it’s helped them overcome hurdles and achieve success.

The essence of case studies lies not merely in the financial gains or cost savings but rather in the genuine experiences and outcomes of using a product/service. By sharing these stories, companies aim to provide authentic examples of how their solutions have positively influenced businesses and individuals.

A recent study by Gartner, involving 13 vendors across multiple analytics submarkets, revealed that only a small fraction of customer stories explicitly mentioned financial returns or ROI figures. A majority of the stories (87%) didn’t expressly demonstrate measurable returns on investment. This indicates that the value of customer success stories transcends monetary gains and focuses on the qualitative impact of the product or service.

Demonstrate Continuous Learning and Improvement 

An indicator of a successful business is its commitment to fostering a culture of continuous learning. Prioritizing education and certification helps prevent a business from becoming stagnant and sticking to outdated practices. Embracing a culture of ongoing learning not only keeps employees engaged but also induces confidence in customers. According to a study by Deloitte, companies that embrace this approach are 92% more likely to innovate, experience a 37% rise in employee productivity, and demonstrate a 26% improvement in delivering high-quality products.

When focusing on certification and education, make sure you highlight it on your website. Provide updates on the skills and knowledge your employers have gained. This can be done in the form of a special blog section or even a scrolling update on your home page. Make sure you continuously update your site with the training and certifications, as this will show your customers that you’re adapting to the industry changes, and this, in turn, builds trust.

Expertise: Establishing Authority in Your Field

Moving down the E-E-A-T checklist and SEO performance strategy, sites need to be creating content through expertise. A legitimate business may have many decades of experience in a particular niche; however, if they aren’t demonstrating expertise, there’s no point in speaking about the experience. This upcoming section will talk about establishing authority among customers and getting ahead of the competition.

Build Authoritative Content 

Developing quality content is an important strategy for businesses to connect with their target audience and establish a strong brand presence. Quality content serves as a powerful tool for businesses to showcase their expertise, knowledge, and insights, allowing them to build trust and credibility among consumers.

Educating customers through informative and valuable content not only helps address their needs and concerns but also positions the company as an authoritative source within its industry. By offering relevant and insightful information, businesses can establish themselves as an industry leader and earn the trust and loyalty of their audience over time. This educational approach enhances brand reputation and fosters long-term relationships with customers.

In addition to educating consumers, creating engaging and evergreen content that directly addresses customer pain points and offers practical solutions can significantly impact brand perception and consumer confidence. By providing valuable insights and actionable advice, businesses can demonstrate their commitment to addressing customer needs and delivering meaningful solutions. 

Showcase Author Credentials and Bio Pages

One of the proven approaches to boost E-E-A-T is to showcase a website or content creator’s expertise, which involves providing accurate and relevant information about the content creator or company and their qualifications to be a content creator for the topic.

To achieve this, websites can create a compelling author bio for every page or post they publish, which offers a comprehensive overview of the author’s credentials, education, experience, awards, and affiliations. By providing this information, websites can demonstrate their expertise and build trust among users.

Moreover, websites can highlight their reputation and authority by linking to their social media profiles, portfolios, and other relevant websites. This provides users with more opportunities to explore the author’s work and reputation, which helps establish the website’s authority and increases its online visibility.

To further increase credibility, websites should maintain a consistent and professional style throughout the site. This includes using reliable sources and evidence to support arguments and claims, avoiding overpromising, and adopting a tone that resonates with the target audience. 

Leverage Guest Blogging and Collaborative Content

Guest blogging is an amazing strategy when done correctly. It helps establish authority and promotes insightful content. It’s important to remember that while it’s highly effective, you shouldn’t overdo it. While your anchors don’t have to be an exact match, they should always be related to the topic and flow naturally with the content.

Guest blogging helps your business get the right exposure and target audiences who aren’t familiar with your website or business. The links help add value to a reader’s experience, and when they spend so much time on your site, they contribute to effective search results on the engine. Good links also work to improve your domain authority. Organic connections are established thanks to a strong domain authority. This helps your site climb up the SEO ladder.

Conduct and Publish Expert Interviews

Considering how important a strong digital presence has become, good content is a mandate. Every business owner aims at high-quality content, so taking it to the next level requires an expert touch. A smart way to get this done is to conduct interviews and choose the right expert to help you gain that much-needed expertise. 

Begin by researching your competitors. Pick what you like from multiple sites and note down what you dislike so you can start outlining your strategy without repeating any mistakes they made. If you’ve done this before, look back at the interviews you conducted and figure out how you can improve them. If you’re upgrading your site, you might want to look at existing content and find a replacement. Have a questionnaire ready and conduct open interviews to get to know the expert, their passion, and their knowledge.

Create Detailed Guides and Whitepapers

In-depth articles are useful from an E-E-A-T perspective. When you provide in-depth articles or guides, they help improve your website content. Providing such content also signals to Google and other search engines that your site is informative and users can rely on it. This, in turn, helps improve the site’s overall search ranking.

When publishing in-depth guides or even whitepapers, make sure they have internal links. Internal links simply direct users to other relevant pages on your site. This helps improve site navigation and helps search engines index it.

External links are also crucial. You should remember that external links should be to authoritative sites, as this helps improve your site’s trustworthiness. Apart from this, if you offer downloadable content, like how-to guides or instructions for certain tasks, it improves your credibility among users. This also helps improve your site authority over time and your search ranking as well.

Authoritativeness: Becoming the Go-To Source

As already discussed, your site’s authority relies primarily on your content quality. When you improve your site’s authority, Google’s algorithm will rank your site higher as your content will be considered trustworthy and accurate. This section will look at improving the authority of your site and also improve your search rankings in Google’s algorithm.

One of the main strategies to improve your own website authority is to acquire more backlinks. Backlinks are crucial to SEO, and they help improve your trustworthiness with Google. More than half of the websites have no backlinks today. So, if you build high-quality backlinks, your website will have even more organic traffic.

A way to build backlinks is by writing testimonials and reviews. Look for sites that publish reviews for products/services similar to what you’re offering. Write a review for your product/service on that site and backlink it to your own site. You can also seek permission from the review site and feature the review on your homepage. Most websites accept this as it’s a win-win situation for them as well.

You can also write guest posts on other sites and link them back to your site. This is also a straightforward strategy. Look for authority sites in your area of business and offer to be a content creator and write a guest post/blog on their site. Seek permission and place a link to your site in that post.

Leverage Social Proof and Media Mentions

Social media and media coverage play a significant role in building authority. Here are some ways they contribute to this:

  • Expert Positioning: Consistent and valuable content shared on social media platforms and through media coverage can position your site as an expert. This can help build authority and credibility among your audience.
  • Audience Engagement: Interacting with an audience through social media and media coverage allows businesses to share insights, answer questions, and provide valuable information. This engagement can demonstrate expertise and establish authority.
  • Visibility and Reach: Social media and media coverage provide a platform to reach a wider audience, increasing visibility and exposure. This increased visibility can help in establishing authority within a particular industry or niche.
  • Networking and Collaboration: Social media offers opportunities to connect and collaborate with other industry professionals. This networking helps in further establishing authority.
  • Thought Leadership: By sharing insightful, thought-provoking content through social media and media, your business can establish itself as a thought leader in your industry. This can contribute significantly to building authority.

Build a Strong Online Presence

Building a strong online presence is also crucial for establishing credibility and authority. Here are some strategies to consider:

  • Create content that’s high-quality: Produce informative, well-researched, and unique content that showcases your expertise. Publish content in the form of a blog post, articles, videos, or podcasts.
  • Engage with your audience: Interact with your audience through comments, social media, or email. Respond to their questions, provide support, and address their concerns. 
  • Secure media coverage: Actively seek opportunities to be featured in reputable media outlets or industry publications. This helps establish your authority and expertise in the eyes of your target audience with positive reviews.
  • Monitor and manage online reputation: Regularly monitor your online presence and address any negative reviews or comments promptly and professionally. Taking proactive steps to manage your online reputation helps maintain trust and credibility.
  • Leverage social proof: Display social proof on your website, such as the number of subscribers, followers, or customers you have. This can instill trust and reinforce your authority.

Highlight Recognition and Awards

We’ve all seen them – those websites that love to showcase the various awards and recognitions they’ve received. Let’s face it, even the most sceptic individual would feel a little more inclined to trust a company that showcases their achievements – usually easily verifiable – in this way. That’s a real power move, and one you can employ yourself.

Highlighting awards and recognition on your website can enhance your credibility and showcase your accomplishments to visitors. Here are some tips on how to effectively showcase awards on your site:

  • Dedicated Awards Page: Create a separate page on your website specifically to showcase the awards you have received. This can help visitors easily find and browse through the accolades.
  • Visual Representation: Use images or badges of the awards to make them visually appealing. Including the award logo or a visually attractive representation can draw attention and make them stand out.
  • Brief Descriptions: Provide a short description of each award, including what it’s for and when it was received. This helps visitors understand the significance of the award and why it adds to your credibility.
  • Link to More Information: Consider linking each award to a relevant page where visitors can learn more about the award, the organization behind it, and the selection criteria. This provides additional context and validation.

Provide Comprehensive Resources and FAQs

Detailed FAQs (Frequently Asked Questions) allow you to demonstrate your expertise by addressing common inquiries about your products, services, or industry. By providing accurate answers, you showcase your knowledge and understanding of relevant topics, thereby establishing yourself as an expert in your field.

Additionally, resource pages can be used to compile a wealth of valuable information, such as guides, whitepapers, case studies, and industry reports. By curating and presenting authoritative resources, you further establish your expertise and provide valuable insights to your audience.

Well-crafted FAQs address a wide range of topics that reflect your authority on the subject matter. When visitors find thorough and well-explained answers, it reinforces your authority and helps build trust. By offering in-depth, reliable resources, you showcase your authority within your industry or niche. This can range from original research to curated content from trusted sources, positioning your website as a go-to authority for valuable information.

Do you want our free E-E-A-T Checklist?
Click the button to download the E-E-A-T checklist today! You can easily print out our checklist and use it to improve your website.

Trustworthiness: Creating a Safe and Reliable Site

Building trust with your visitors is another crucial aspect of establishing credibility and improving engagement. By focusing on certain key elements, you can create a trusted online presence that resonates with visitors and improves long-term relationships based on trust and credibility.  Let’s look at some key considerations for building a trustworthy site.

Ensure Secure Website Practices

HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP that encrypts data between a user’s browser and a website. The importance of HTTPS and site security cannot be overstated. HTTPS protects confidential data and user privacy by securing communication between the website and the user’s browser. 

Implementing security best practices is crucial for ensuring site security. Some practices to consider include:

  • Updating software and plugins regularly
  • Using strong passwords and limiting access to sensitive data
  • Enabling two-factor authentication wherever possible
  • Conducting regular security audits and tests
  • Creating backups of website data
  • Installing firewalls and monitoring for malicious activity
  • Educating employees and users about security risks and best practices

Google considers site security to be a ranking factor in its search algorithm. Websites with HTTPS and secure configurations are given priority in search engine results pages (SERPs). This is because Google’s search algorithms recognize the importance of HTTPS in protecting user privacy and maintaining trust between websites and users.

Display Transparent Policies and Contact Information

Displaying transparent policies and contact information on your website is essential for building trustworthiness with your audience. By having clear and easily accessible policies on issues such as privacy, data security, returns, and terms of service, you demonstrate transparency and integrity. This helps in building trust with your visitors and potential customers.

Providing necessary information such as a contact page, business address, and terms and conditions not only helps in building trust but is also a legal requirement in many jurisdictions. Failing to provide this information can lead to legal consequences and damage your reputation. Having contact information prominently displayed also allows your customers to reach out to you with inquiries, feedback, or support issues. This can improve customer satisfaction and help in resolving any concerns promptly.

Search engines consider trustworthiness and user experience as ranking factors. By displaying transparent policies and contact information, you not only build trust with users but also signal to search engines that your website is credible and user-friendly, potentially boosting your search ranking.

Provide Accurate and Up-to-Date Information

Providing accurate and up-to-date information on your website is vital for building trustworthiness with your audience. This can be achieved through several strategies recommended by experts in the field. For instance, it is advisable to regularly update the content on your website to ensure that the information is relevant and reliable. It’s also crucial to maintain an up-to-date design to avoid giving the impression that your website is outdated or out of touch.

Furthermore, enhancing transparency and authenticity by displaying clear and concise “About Us” and “Contact Us” pages with accurate information can contribute to building trust with your website visitors. These practices not only help establish credibility but also demonstrate a commitment to keeping your audience informed with accurate and reliable information.

Enhance User Experience and Site Usability

Enhancing user experience and site usability is also crucial for building trust with your audience. Start by ensuring that your website is easy to navigate with clear menu structures, intuitive layouts, and logical pathways for users to find the information they need. A well-organized website makes it easier for visitors to navigate and fosters a positive user experience.

In today’s mobile-centric world, it’s also essential to have a responsive design that adapts to different devices and screen sizes. A mobile-friendly website ensures that users can access your content seamlessly.

Speed is also critical for user experience. A slow-loading website can frustrate users and lead to high bounce rates. Optimizing your website’s performance by reducing image sizes, leveraging browser caching, and minimizing unnecessary plugins can improve loading times and enhance user satisfaction.

Clear and compelling CTAs should be used to guide users toward desired actions, such as making a purchase or contacting you. Well-designed and strategically placed CTAs help users understand what steps they need to take next.

Handle Customer Data Responsibly

When users visit your website, they expect their personal information to be handled with care and respect. By implementing robust data privacy measures, such as encryption, secure data storage, and clear privacy policies, you demonstrate your commitment to protecting user data and earning their trust.

Many regions also have regulations and laws governing data privacy. By ensuring compliance with these regulations, you not only avoid potential legal issues but also show users that you take their privacy rights seriously. Data breaches and privacy scandals can also severely damage a company’s reputation and erode trust with customers. By prioritizing data privacy and protection, you safeguard your brand’s reputation and demonstrate your integrity as a trustworthy business.

When users feel that their data is safe and protected on your website, they are more likely to engage with your brand, make purchases, and return for future transactions. Building a reputation for strong data privacy practices can lead to increased customer loyalty and retention.

Implementing and Maintaining Your E-E-A-T Strategy

By understanding the fundamental components of E-E-A-T and its far-reaching impact on online visibility and user confidence, you can now refine your approach to content, establish industry authority, and cultivate trust with your audience. Here are a few crucial things to remember when maintaining and successfully implementing your E-E-A-T strategy.

Acting on E-E-A-T Checklist Recommendations

First, you’ll need to do an E-E-A-T audit to identify potential or current problem areas. Once you know which issues you need to address, you can start. We recommend prioritizing those changes that will have the biggest impact on your users’ experience, whether that’s by improving your site’s usability and performance, or overhauling your content strategy.

When implementing changes, it’s crucial to follow a phased approach that allows you to test and refine each update before moving on to the next. This helps minimize disruptions and ensures that each improvement delivers the intended results. Engage your team in the process to ensure their buy-in and support for the changes. Designate specific roles and responsibilities to team members and schedule regular check-ins to monitor progress and adjust course as needed.

Monitoring and Measuring E-E-A-T Signals

Monitoring and measuring E-E-A-T signals is critical to maintaining and improving website rankings. Several tools, such as Google Analytics, Google Search Console, and third-party SEO tools, can track E-E-A-T metrics like traffic, engagement, backlinks, and social media mentions. Key metrics to track E-E-A-T improvements include website traffic, time spent on site, bounce rates, and conversion rates. 

Analytics data can help refine the E-E-A-T strategy and identify areas of improvement. Regular E-E-A-T reviews and adjustments are vital to maintaining a strong online reputation and building trust with users and search engines. Documenting E-E-A-T progress and results provides insights into the strategy’s effectiveness and helps refine plans. 

Building a Long-Term E-E-A-T Plan

Building a long-term E-E-A-T plan involves developing a sustainable approach that sets future goals for continuous improvement. A long-term vision for E-E-A-T is crucial to establish and maintain trust and quality signals, aligning it with overall business objectives. A proactive strategy not only enhances website credibility and search results and visibility but also cultivates consumer trust and loyalty, leading to improved brand reputation and sustained business growth.

By focusing on E-E-A-T as an integral part of the long-term strategy, businesses can establish themselves as trusted authorities in their industry and maintain a competitive edge in the digital landscape. This also helps align with the overall business goals.

Choose The Captain To Navigate Your Way

Of course, you don’t need to tackle this new challenge alone. At Captain Words, we deeply understand the importance of quality websites that help boost your online reputation. This also enables you to get the right exposure, which helps your business grow and succeed. Additionally, with our E-E-A-T audit services, small businesses can take complete advantage of our author bios, expert insights, and more!

Do you want our free E-E-A-T Checklist?
Click the button to download the E-E-A-T checklist today! You can easily print out our checklist and use it to improve your website.


In conclusion, prioritizing E-E-A-T is crucial for small businesses to establish a strong online presence and build trust with their audience. By focusing on E-E-A-T, businesses can enhance their credibility, reputation, and visibility in search results, ultimately impacting their bottom line. Adhering to best practices and strategies to bolster E-A-T is crucial for small businesses looking to compete effectively in the digital landscape.

Partnering with Captain Words can aid small businesses in enhancing their E-E-A-T strategy. Our expertise in content creation, SEO, and online reputation management can help businesses elevate their E-E-A-T signals, ultimately leading to improved trust, authority, and visibility in the online space. We invite businesses to collaborate with us to strengthen their E-E-A-T and achieve sustainable success in the digital arena.

Share This Article


Chantelle van Heerden

Chantelle started her career in IT before finding her way into Marketing. This eventually became her passion, along with Digital Marketing, SEO, and Brand and Web Development. Today, she helps businesses find their voice and grow online. Follow on LinkedIn.

Get 5,000 Words Free!

Contact our team to find out how we can help you scale your content to reach a global audience!

Get 5,000 Words Free!

We’d love to show you how our team of passionate writers can help boost your ROI and improve your content. Just fill out the form below for a free, no obligation sample!

Here's your checklist!

Click below to download your PDF checklist.