Niche edits are also known as contextual backlinks or curated links. They are the act of placing a link within an existing article by using SEO driven anchors. Google has already indexed these posts.
Niche edits have been around for several years. Recently, their use has been growing in popularity due to their convenience and power.
There are several benefits for all involved when adding a link to an existing article. The first is that you’re cutting out the time spent on creating a new guest post. Niche edits can be approved with a few emails, and they only take seconds to post.
By using them, you are also building a linked network to drive traffic. This method should not be mistaken with PBN systems; these are entirely different. Those looking to add a link to someone else’s articles can ensure the link’s success. They can be selective in editing already capable and established posts with similar content.
Below we will continue to answer the question, what are niche edits? Plus, we’ll explore other commonly asked questions so that you can start your campaign informed.
What Are Niche Edits?
The act of niche editing involves acquiring permission from owners and authors to link your site’s content to theirs. This is achieved through a contextual backlink. In previous years, this was known as link begging. More recently, the term niche edits has come into use and was coined by Vadim. They are an online entrepreneur, famous in the industry for their vast blog library.
Nowadays, webmasters are far more likely to weave valuable links into their content than post a guest post. Authoritative links not only give their work more value, but can also freshen up aged posts. These positives drive traffic through your site and theirs, and boost engagement metrics.
Are Niche Edits White Hat?
When broken down, there are three types of niche edits. The most organic of these is the white hat approach. In layman’s terms, this means manually reaching out to site owners to trade content value for a free link.
Although this may be a time-consuming process, it does mean you can create an inexpensive link campaign. By reaching out in person, you can also build lasting relationships with fellow blog owners, enabling you to approach them again in the future or vice versa.
You can alternatively go down the grey hat route, offering money for link placement. Remember, however, that this is against Google guidelines. If this is the route you opt for, then you must navigate it with caution. The last method to niche edit campaigning is by adding links through page hacking. This approach is highly frowned upon, and will see your link being removed in a matter of minutes, so it’s a waste of time for your SEO strategy.
How To Get Niche Edit Links
There are several ways in which you can acquire niche edit links. As mentioned previously, the first is by doing the legwork. You can contact webmasters and authors to either pay for link opportunities or get them for free.
To be successful at this, you must take the time to search for similar content to your own. In addition, you’ll want to find posts that would benefit from your outbound link. Any that you do find should then be used to build up a database. For example, if you run a blog about dog care, your content would add value to any site that has posted on the topic of dogs.
The second involves hiring a professional agency to do the hard work for you. Many companies that offer SEO services will also provide link building as part of the package. The best will handle the outreach for you and build a database of contacts for appropriate white hat opportunities.
What To Consider
Using a link building strategy like niche edits needs to be done carefully. You have to keep anchor text diversity and link velocity in mind. They need to fit in naturally and be relevant to the subject. If they don’t, you may have problems from Google and hurt your domain reputation as well as the host’s.
Niche edits are very powerful for driving traffic and making aged posts relevant. However, you shouldn’t rely solely on these. Networking to build a database is crucial to ensure you are prepared for link losses. These losses may be due to retired webmasters or foreclosed sites. For your site’s success, a balance between niche edits, guest posts, and other high authority outbound links is critical.
Conclusion
As you can see, using niche edits has a myriad of benefits for both linker and host. Following the white hat approach will boost your organic traffic and, in turn, improve your Google rankings. Approving niche edit requests can also help you diversity your SEO and build up your domain when balanced correctly. For a strong campaign, use your time wisely and only seek relevant partnerships to build a database of contacts.
